Our own story begins in India. During Chandni’s travels around this vast country, she was inspired by the rich traditions, cultures, natural resources and expertise that the people shared and preserved.

As a creative and a lover of all things handmade with care, Chandni was mesmerised by the skill and craftsmanship the locals who welcomed her had to offer. 

However, she discovered that many of these artisans were abandoning their crafts to pursue other jobs for more stability, reluctantly letting go of the knowledge that had been passed down in their families for generations. Unable to escape the reality of factories taking over their trade, churning out products faster, cheaper and with a bigger customer reach, they were left with no other choice.

Aloraa was born to address these problems and bring focus back to the handmade, the intricate and the stories that exist behind each beautifully-made product.  

At Aloraa, we champion sustainable craftsmanship, empower artisans and keep their traditions alive. We hope you enjoy discovering new places and cultures with us.

Combining the allure of sustainable handmade produce with the stories and traditions that weave a lore around each creation - we believe that items made from self-expression and human touch radiate an energy that mass produced goods could never replicate. 

Our incredible range of artisanal products are intertwined with meaningful stories from the cultures and histories, discoverable on each product’s page. You will see the origins of a product and the people who crafted it and with every purchase you will ignite conversations to form a chain of connection.

We are proud that our partnered artisans trust us to tell their stories and that we are able to connect them to our customers.

Our Mission: